Business Breakfast: How Swedish Scaleups Shift Consumers

18 March, 08:30 - 10:30

Swedish scaleups have a distinctive ability to influence how people live, connect and consume. At this Business Breakfast, we explore how leading Swedish challenger brands drive behavioural change across markets and borders. Through success stories and lessons learned, we will unpack the strategies, storytelling, and product decisions that make consumers choose something new over something familiar. How do you build credibility when challenging long-standing habits? What makes a new proposition feel safe, exciting, or culturally relevant?

Why join?

To gain practical, immediately applicable insights into consumer psychology, challenger positioning and behaviour-led innovation – valuable for anyone looking to grow, differentiate or scale internationally.

The breakfast will take place in the lounge area of the exclusive karaoke bar Moyagi in London, a creative and inspiring setting for conversation and networking.

About SCC UK Business Breakfasts

SCC UK Business Breakfasts bring together tailored, carefully curated groups in an intimate setting for high-quality discussion and insight. The format can range from interactive roundtable conversations to mini-theatre style sessions featuring strong speakers and focused themes. Always informal and conducted under the Chatham House Rule, these breakfasts encourage open dialogue, meaningful exchange, and valuable connections.

Booking information

Please register your interest to attend this event. Participant lists are curated with the theme of each Business Breakfast in mind, for all attendees to get the most out of the discussions. You will be notified if your participation has been confirmed. Payment will be made upon confirmation.