




Retail doesn't stand still – and neither do we. Our annual Retail Forum brings together retailers, brands, and partners to explore what's next for the industry, and how to turn new and big ideas into real growth.
In Person | View EventOur inaugural Digital Infrastructure Forum brings together the people shaping computing capacity, connectivity, and energy to explore a central challenge: How do we future‑proof the systems that businesses and economies depend on?
In Person | View EventWe’re delighted to invite you to Link Up Drinks – an evening of purposeful exchange hosted by Löfbergs. This edition brings the SCC UK community together to explore Löfberg's rich coffee heritage and experience an evening of networking designed to inspire creativity and enhance productivity.
In Person | View EventIn an era where the only constant is change, resilience has emerged as a cornerstone for navigating the unpredictable tides of the business world. The ability to adapt, recover, and thrive amongst...
View EventIn an era where the only constant is change, resilience has emerged as a cornerstone for navigating the unpredictable tides of the business world. The ability to adapt, recover, and thrive amongst...
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Founded by businesses for businesses, the Swedish Chamber of Commerce for the UK is the ultimate business platform connecting Swedish and British companies and entrepreneurs across the North Sea.
Browse MembershipLINK 378 is here – our autumn issue, celebrating the people, ideas, and industries connecting Sweden and the UK. From defence and dealmaking to autonomous systems, intellectual property, and the future of expert work, this edition looks at how Swedish-British businesses are building what's next in an age defined by AI and trust – and the leaders making it happen.
Today’s consumer landscape is being reshaped by a new generation – and by brands willing to rethink the rules in otherwise established markets. In this Q&A, Moa Gürbüzer, Founder at Oddbird, share who their customers are today and how Gen Z – alongside a distinct Swedish brand heritage – fits into that picture.
As we've reached the halfway point of 2026, we invited Erik Fjellborg, CEO & Founder at Quinyx, to pause and take stock. In this Q&A, he share the one shift in tech and AI he believe companies can’t afford to ignore – and the single practical step he recommend taking before the end of the year. It’s a quick, candid pulse–check on what’s changing now, and how to get ready for what’s coming next.
Today’s consumer landscape is being reshaped by a new generation – and by brands willing to rethink the rules in otherwise established markets. In this Q&A, we speak to businesses that operate in traditional sectors but with a clear innovative edge, exploring who their customers are today and how Gen Z – alongside a distinct Swedish identity or brand heritage – fits into that picture.
When people talk about Sweden's global reach, they tend to reach for the obvious cultural touchstones. But there is another faster-moving story that has been unfolding for three decades – one that has less to do with the brands of the past and more to do with the digital worlds we now spend hours inside every day. Sweden has become one of the most formidable forces in the global games industry, and the implications stretch well beyond entertainment.
For more than a century, The Swedish School in London has equipped pupils with the confidence and cultural knowledge to navigate two worlds fluently – combining the Swedish curriculum with being based in one of the greatest cities on Earth. Its academic track record opens doors to top universities in the UK, Sweden, and beyond. We sat down with new Head Anette Elving Ferm to discuss what makes the school so special, and the exciting future ahead.