Autumn issue of LINK out now!
25 September 2026
LINK 378 is here – our autumn issue, celebrating the people, ideas, and industries connecting Sweden and the UK. From defence and dealmaking to autonomous systems, intellectual property, and the future of expert work, this edition looks at how Swedish-British businesses are building what's next in an age defined by AI and trust – and the leaders making it happen.
Fittingly, it all arrives in the Chamber's 120th year. Here's a taste of what you'll find inside:
On the cover: Meet Andy Fraser, Managing Director at Saab UK
Having served as a British Army officer across three tours of Afghanistan, Andy Fraser brings a deeply personal sense of purpose to his role leading Saab UK. In our in-depth interview, Andy shares how the company has effectively doubled its headcount in two years, why “keeping people and society safe” is his guiding star, and how Saab UK is combining Swedish innovation with British engineering to become a strategic partner of choice for the UK.
A new SCC UK Patron's view of the industry sector's autonomous future
We're delighted to welcome Hexagon as a Patron. Chief Strategy Officer Andreas Wenzel explains what 'true autonomy' really means, why trusted data is the foundation of the AI story, and how the 'silver collar' era will see humans and intelligent systems working side by side as coordinated teammates.
Deals are returning – but Nordic companies face a new reality
After a period of caution, EY is seeing M&A activity pick up across the Nordic region. Carina Marie G. Korsgaard, Partner and Head of Tax and Law in the Nordics, shares why this moment rewards preparation over boldness, how AI has changed what due diligence means, and why organisational readiness now matters as much as strategic rationale.
Trust, taste and the Swedish AI test
As AI moves into work where mistakes are expensive, Stockholm's Normain is building for the moment. Co-Founder and CEO Sara Landfors explains the company's 'Extractional AI' approach, why keeping a human in the loop matters, and how a Swedish culture of trust, transparency, and good judgement has been translated into software.
When the machine creates, who owns it?
Generative AI raises a great set of legal questions that many companies aren't yet equipped to answer. Karin Crafoord, Partner and Head of the Legal and Trademark Department at Groth & Co, unpacks how the EU AI Act reshapes the landscape, who's responsible when AI-generated content infringes, and the three AI mistakes businesses are making right now.
A Day's March and the pink elephant in the room
A Day's March CEO Johannes Hobohm believes the everyday question of dressing right is a problem worth solving – and he already has. He shares how the independent Swedish brand builds a brand world rather than just a brand image, why soul beats strategy, and what it takes to earn non-negotiable customer loyalty.
You'll also find:
- Q&A’s on how companies show up in the UK today and where they see themselves in five years – with The Scandinavian Design Co., Adeprimo, and SWEA London.
- 'Many Fields, One Ambition' – voices from across the community on the biggest shifts reshaping their sectors, with PostNord International, Novatron Fusion Group, Gant , Möller & Partners, and Nexer Digital.
- 'From Sweden to the UK' – three inspiring stories of Swedish companies building presence, teams, and momentum in Britain (Modular Finance, Wilgot, and Inify Laboratories).
- A warm welcome to our new intern, and highlights from across the SCC UK calendar.
