Nefab: Mid-year lessions Q&A spotlight

As we’ve reached the halfway point of 2026, we invited Mitesh Chotai, Head of West Europe Region at Nefab, to pause and take stock. In this Q&A, he shares the one shift in tech, AI, or customer behaviour they believe companies can’t afford to ignore – and the single practical step they recommend taking before the end of the year. It’s a quick, candid pulse–check on what’s changing now, and how to get ready for what’s coming next.

One shift Swedish–British companies should pay attention to right now?

One major shift is the speed at which supply chains are being reconfigured around capacity, resilience, regionalisation and AIdriven infrastructure growth. At Nefab, we see accelerating demand from hyperscalers, data centres, semiconductors and lithiumion battery and e-mobility sectors, putting pressure on capacity planning. At the same time, customers expect faster decisions, lower risk and more sustainable solutions. Competitiveness will depend on how well companies adapt to fluctuating demand, energy volatility, trade flows, material availability and lead times. Those that stand out will combine digital visibility with agile, local to regional execution, responding quickly while controlling cost, emissions and service performance globally.

One practical step before year-end?

One practical step is to carry out a focused end-to-end supply chain stress test across the company’s most strategic customer segments and product flows. Map exposure from sourcing and production through packaging, logistics and final delivery, identifying risks linked to geopolitics, capacity bottlenecks, regulatory change and sudden demand shifts. For companies serving fast growth sectors such as data centres, semiconductors and electrification, this exercise highlights where greater standardisation, local sourcing, design optimisation or digital planning tools are needed. Done well, it creates a clear action plan for 2026–27 and turns uncertainty into competitive advantage.